The one where it's MINI

I own & admittedly LOVE my MINI Cooper. There's a culture within owners which I think only somone who does or has owned a MINI can understand; & yet, it's also as though the brand attracts a certain type of person. I often wave to other MINI drivers passing & they wave as well....but this morning as I drove to work, a woman proudly threw a peace sign out her convertible top as she beamed with a mile: she made my day entirely!!! MINI owners share this fabulous bond of loving a turly outstanding brand. MINI stands for quite a number of values, among those:

Integrity

Adventure

Ecology

Heritage

Thrill of the Drive

Passion

FUN

Technology

Efficiency

MINI inspires me. The beautiful thing about MINI is that passion is really what matters, MINI can morph into whatever YOU are passionate about. As thier website (MININIUSA.com) states "MINI will continue to lead the way in trying to reduce our impace without sacraficing the very things that make a MINI a MINI". This brand is iconic, timeless, yet fresh & new. They continue to come up with brilliant, stylish & innovative new projects & marketing campaigns. Such being right now, they're holding "ROCK the RIVAL" a charity event spanning multiple appearances of thier four KISS inspired MINI's: all proceeds from these events are going to UNICEF! Hard Rock & MINI = Love. The cars are even signed by the band-members!

Below are some other clever marketing schemes MINI has come up with -- how tricky MINI!

The picture to the left is coming out of a metro station in Europe.

Some of the other great initiatives MINI is looking into & exploring are featured in their magazine: MINI International. (a publication available only to MINI owners which explores topics of fashion, design, urban culture, science, & the environment, to name a few things)

The first pictures is of the MINI E, a fully electric MINI which is available currently only via a limited trial lease. The 2nd picture if of a "Mobil DJ", a concept to bring the DJ wherever the party may be! 3rd is a concept for the future, an automated transportation device where driving is done via computer while you enjoy the sceneary & your ride. Over the past 50 years MINI has been innovating & look at what they've accomplished, as the last advertisement suggest, what will we see in another 50?!?